Measured Updated dailyMarkdown copy
Book picks sorted by how you'll feel
A viral culture and creative format on TikTok and Instagram
Group recommendations by a specific mood or problem the reader has (need a good cry, anxiety) instead of by month or genre.
6
accounts it worked for
7x
median, times their usual
#18
of 63 in culture and creative
Angle
Slideshow, Video, Talking head
Why it works
A strangers' need ('I want to cry') solves a problem, so the list gets saved. Personal wrap-ups and TBR updates on the same accounts did far worse.
Hook formulaIf you need [specific feeling], read these [number] books
How to make it
- 1Name the feeling or problem in the hook
- 2Show the whole stack up front
- 3Give one concrete takeaway per book
Examples
Best first, one per account. Each links to the original post.
- @cinamatttix
12K followers, TikTok
“Best movies WHEN YOU WANT...”
382x their usual views, slideshow, movies and tv
- @naderajib
45K followers, Instagram
“PART 2 MOVIES TO WATCH BASED OFF YOUR CHILDHOOD TRAUMA”
18x their usual views, video, movies and tv
- @lucysbookclub
49K followers, Instagram
“these are some”
7.6x their usual views, talking head, books and writing
- @sydk444
134K followers, TikTok
“book recs that will help you scroll less & read more!”
6.2x their usual views, talking head, books and writing
- @delaneylynne_
59K followers, Instagram
“if you're in need of a good cry, READ THESE BOOKS 📖❤️🩹😢”
4.8x their usual views, talking head, books and writing
- @delaneylynnesmith
355K followers, TikTok
“if you’re in need of a good cry, READ THESE BOOKS 📖❤️🩹😢”
2.9x their usual views, talking head, books and writing
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Get the MCPMore culture and creative formats
- Finished piece shown before the build
18 accounts, median 7x their usual
- Hold the title back until after follow plug
10 accounts, median 23x their usual
- Flash the finished result before the build
7 accounts, median 28x their usual
- Screen-record camera dial-in, then beat-drop photo
5 accounts, median 101x their usual
- Household trash pile, result withheld until the end
7 accounts, median 26x their usual
- Exact settings screenshots beside the result photo
8 accounts, median 14x their usual
- Roast a hyped movie with savage one-liners
6 accounts, median 34x their usual
- Do it the wrong way first, then fix
10 accounts, median 6x their usual
- 'Every [role] when...' niche in-joke text
7 accounts, median 12x their usual
- Messy behind-the-scenes clip, then clean final photo
6 accounts, median 11x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.