Measured Updated dailyMarkdown copy
Batch of handmade pieces shown in one go
A viral culture and creative format on TikTok and Instagram
Bundle many finished makes into one rapid show-and-tell, try-on or montage, not single-item posts.
4
accounts it worked for
6x
median, times their usual
#45
of 63 in culture and creative
Angle
Screen recording, Talking head, Video
Why it works
Variety in one video gives viewers more to watch and save. The batch can also ask a question or run a real test, such as a post-wash try-on.
Hook formulaSome things I've made lately for my [shop]: try them on with me
How to make it
- 1Show the whole stack in the first second
- 2Run through each piece quickly
- 3Ask a design question or add a test condition
Examples
Best first, one per account. Each links to the original post.
- @dizzy_wizzyxx
17K followers, TikTok
“Some things I’ve crocheted the past few weeks for my Depop!”
15x their usual views, screen recording, crafts
- @leniscrochet
126K followers, TikTok
“try on my freshly washed crochet projects with me”
6.9x their usual views, talking head, crafts
- @laurenclairecreates
78K followers, Instagram
“handmade gift ideas sewing edition”
4.5x their usual views, talking head, crafts
- @ibarraimports
96K followers, Instagram
“Mexican inspired Baby Collection”
5.5x their usual views, video, crafts
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Get the MCPMore culture and creative formats
- Finished piece shown before the build
18 accounts, median 7x their usual
- Hold the title back until after follow plug
10 accounts, median 23x their usual
- Flash the finished result before the build
7 accounts, median 28x their usual
- Screen-record camera dial-in, then beat-drop photo
5 accounts, median 101x their usual
- Household trash pile, result withheld until the end
7 accounts, median 26x their usual
- Exact settings screenshots beside the result photo
8 accounts, median 14x their usual
- Roast a hyped movie with savage one-liners
6 accounts, median 34x their usual
- Do it the wrong way first, then fix
10 accounts, median 6x their usual
- 'Every [role] when...' niche in-joke text
7 accounts, median 12x their usual
- Messy behind-the-scenes clip, then clean final photo
6 accounts, median 11x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.