Measured Updated dailyMarkdown copy
Animated guide lines drawn over real examples
A viral culture and creative format on TikTok and Instagram
Draw lines, grids or diagrams directly on example footage or photos to show why a technique works.
4
accounts it worked for
6x
median, times their usual
#44
of 63 in culture and creative
Editing trick
Voiceover, Slideshow, Video
Why it works
It makes an abstract concept visible and turns b-roll or photos into a saveable cheat sheet.
Hook formulaThe Art of [skill]
How to make it
- 1Pick a named technique
- 2Overlay animated lines or masks on the real example
- 3Contrast bad and good, or before and after, where possible
Examples
Best first, one per account. Each links to the original post.
- @theeuphoricmoviereel
8K followers, TikTok
“the genius of Chinatown explained:”
13x their usual views, voiceover, photography and video
- @scenic.snapper
242K followers, TikTok
“WHY Your Photos Look FLAT and Boring”
7.1x their usual views, voiceover, photography and video
- @picsbydash
15K followers, TikTok
“How I use masking to elevate my photos 📸”
5.1x their usual views, slideshow, photography and video
- @jdonswrld
358K followers, TikTok
“The Art of Composition”
3.4x their usual views, video, photography and video
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How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.