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Measured Updated dailyMarkdown copy

'X years as a derm, nobody believes me' picks

A viral beauty format on TikTok and Instagram

Pair a years-of-experience credential with the claim that nobody believes the recommendation, then show cheap or in-store products with a verdict or score on each slide.

7

accounts it worked for

6x

median, times their usual

#19

of 77 in beauty

Angle

Slideshow, Video

Why it works

The credential is combined with disbelief, and the picks are drugstore or store-shelf items anyone can buy. Short verdicts and extreme scores (including negative ones) make the slides easy to save.

Hook formula[X] years as a [credential] and STILL no one believes me about these [category] ➡️

How to make it

  1. 1Slide 1: credential plus 'still no one believes me'
  2. 2One product photo per slide, held in hand or on the shelf
  3. 3Give price or active ingredient plus a one-line verdict or X/10

Examples

Best first, one per account. Each links to the original post.

  • @prettyinpressons101

    68K followers, TikTok

    “After wearing press ons for 16 years, here are my top tips...”

    38x their usual views, slideshow, nails

  • @ohmynaturalnails

    34K followers, Instagram

    “160 soak-offs in 6 years and here's what's happened ...”

    10x their usual views, video, nails

  • @dermarkologist

    1M followers, Instagram

    “8 years as a dermatologist and STILL no one believes me about these Korean Beauty Products 👉 (At Ulta)”

    6.3x their usual likes, slideshow, skincare

  • @derm.talk

    1M followers, Instagram

    “10 years as a dermatologist these are the things I do that make me feel 10x prettier”

    5.2x their usual likes, slideshow, skincare

  • @dr.david.kim

    1.2M followers, Instagram

    “11 years as a dermatologist and still no one believes me when I tell them ➡️ Haircare Edition”

    4.1x their usual likes, slideshow, skincare

  • @svglamour

    86K followers, Instagram

    “I retired from bridal hairstyling after 12 years... and here's what I would NEVER put up with again.”

    6.3x their usual views, video, nails

  • @kareemelhagemd

    27K followers, TikTok

    “I’M A DERMATOLOGY RESIDENT AND PEOPLE STILL DON’T BELIEVE ME WHEN I TELL THEM ➡️:”

    2.9x their usual views, slideshow, skincare

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More beauty formats

What’s working in beauty this week

How this is measured

  • Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
  • TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
  • A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
  • Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.