Measured Updated dailyMarkdown copy
Whole routine built around one scent theme
A viral beauty format on TikTok and Instagram
Base a multi-product routine on one specific, vivid scent or sensory theme instead of a generic 'smell good' angle.
3
accounts it worked for
11x
median, times their usual
#57
of 77 in beauty
Angle
Video, Voiceover, Talking head
Why it works
A specific promise like 'smell like vanilla' or 'strawberry ice cream' is searchable and visual, and every product has to fit the theme.
Hook formulaHow to smell like [specific scent]!
How to make it
- 1Pick one specific scent, dessert or image
- 2Choose or color-match every product to it
- 3Show each texture on skin
Examples
Best first, one per account. Each links to the original post.
- @itseastin
11K followers, TikTok
“How To Smell Like Vanilla!🍦🧼”
32x their usual views, voiceover, fragrance and body
- @by.manka_
102K followers, TikTok
“🍦Strawberry Ice cream Shower Routine”
11x their usual views, video, fragrance and body
- @kianiakina
5K followers, TikTok
“clean body care & makeup routine”
8.6x their usual views, talking head, fragrance and body
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How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.