Measured Updated dailyMarkdown copy
Viewer's comment made on camera
A viral beauty format on TikTok and Instagram
Reply to a specific viewer suggestion or question by making or testing exactly what they asked for.
4
accounts it worked for
12x
median, times their usual
#35
of 77 in beauty
Angle
Voiceover, Talking head, Video
Why it works
The request guarantees demand and rewards commenters. lodusnails, nailsbyscales and teawithmd all built videos from one comment.
Hook formulaReply to @[user]: '[their idea]'
How to make it
- 1Show the comment on screen
- 2Make or test the exact idea
- 3Reveal the result
Examples
Best first, one per account. Each links to the original post.
- @chlogeddes
164K followers, TikTok
“TURNING MYSELF INTO MY CELEBRITY LOOK ALIKE...”
246x their usual views, talking head, hair
- @nailsbyscales
59K followers, TikTok
“Reply to sam.I.am's comment I'd still love to see a neutral privacy screen leopard print done. In a light pink, nude... something...”
12x their usual views, voiceover, nails
- @lodusnails
44K followers, TikTok
“sunset french tips”
15x their usual views, video, nails
- @whowhatkare
618K followers, Instagram
“Reply to Courtney Shull's comment: How do you trim them to blend?! That's my proby”
8.0x their usual views, talking head, hair
Your post here and want it removed? Email [email protected].
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For AI agents
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Get the MCPMore beauty formats
- Finished look shown first, then bare-face step one
41 accounts, median 19x their usual
- Flash the finished look before step one
11 accounts, median 24x their usual
- Red ❌ wrong way, then green ✅ fix
14 accounts, median 9x their usual
- Same test, two versions, side by side
9 accounts, median 25x their usual
- Expert stitches a viral clip to correct it
10 accounts, median 9x their usual
- Wrong way on one half, right way on other
11 accounts, median 7x their usual
- Cheap pick that beats the luxury one
14 accounts, median 4x their usual
- Full lineup in frame from second one
9 accounts, median 10x their usual
- Quote the doubter, then show proof
6 accounts, median 33x their usual
- Product bottle flashed before each step
9 accounts, median 9x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.