Measured Updated dailyMarkdown copy
Two looks side by side, caption asks who won
A viral beauty format on TikTok and Instagram
Cut between two options and ask viewers in the caption to vote for one.
3
accounts it worked for
12x
median, times their usual
#54
of 77 in beauty
Editing trick
Talking head
Why it works
A binary comparison invites an instant comment vote. These posts also repeat the same angle and pose so the difference is easy to judge.
Hook formula[option A] vs... [option B], which one is better?
How to make it
- 1Show option A and option B from identical angles
- 2Cut between them quickly
- 3Ask 'which one is better?' or 'who won'
Examples
Best first, one per account. Each links to the original post.
- @zhilabeauty
324K followers, Instagram
“So this is my makeup, this is my signature look”
33x their usual views, talking head, hair
- @pattygaffxoxo
73K followers, Instagram
“without layers vs...”
16x their usual views, talking head, hair
- @kailawenn
496K followers, Instagram
“hair theory.”
2.7x their usual views, talking head, hair
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Get the MCPMore beauty formats
- Finished look shown first, then bare-face step one
41 accounts, median 19x their usual
- Flash the finished look before step one
11 accounts, median 24x their usual
- Red ❌ wrong way, then green ✅ fix
14 accounts, median 9x their usual
- Same test, two versions, side by side
9 accounts, median 25x their usual
- Expert stitches a viral clip to correct it
10 accounts, median 9x their usual
- Wrong way on one half, right way on other
11 accounts, median 7x their usual
- Cheap pick that beats the luxury one
14 accounts, median 4x their usual
- Full lineup in frame from second one
9 accounts, median 10x their usual
- Quote the doubter, then show proof
6 accounts, median 33x their usual
- Product bottle flashed before each step
9 accounts, median 9x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.