Measured Updated dailyMarkdown copy
Surprise launch from a household brand, reviewed seriously
A viral beauty format on TikTok and Instagram
Review a mass-market brand's unexpected product launch with expert seriousness.
4
accounts it worked for
19x
median, times their usual
#24
of 77 in beauty
Angle
Talking head
Why it works
Everyone knows Dove, Percy Pig and Bath & Body Works, so the topic pulls in casual viewers beyond fragrance fans. Posting the review as an expert adds curiosity.
Hook formula[Household brand] made a [unexpected product]?! Let's talk about it.
How to make it
- 1Show the product or bag in the first second
- 2Name the unexpected brand-plus-category pairing
- 3Give a real expert verdict, comparing to luxury equivalents
Examples
Best first, one per account. Each links to the original post.
- @kylieoguma
153K followers, TikTok
“Dove made a perfume?!”
67x their usual views, talking head, fragrance and body
- @have.some.scents
11K followers, TikTok
“Bath & Body Works New In”
22x their usual views, talking head, fragrance and body
- @makingscentsmakesense
28K followers, Instagram
“PERCY PIG PERFUME”
17x their usual views, talking head, fragrance and body
- @karina_waldron
147K followers, Instagram
“Listen, Bath and Body Works has not been playing.”
7.2x their usual views, talking head, fragrance and body
Your post here and want it removed? Email [email protected].
This is the preview. Start a free trial for the full library.
The full library has every post, format and hook in beauty, plus long-running Meta ads, and your AI agent can search it over MCP. The library comes with Volume Core and Pro, from $29.99 a month, and every plan starts with a 3-day free trial.
For AI agents
Start a free trial, add this MCP server to your agent (Claude, ChatGPT, Cursor, Codex), then ask it for what’s working or make this request:
Get the MCPMore beauty formats
- Finished look shown first, then bare-face step one
41 accounts, median 19x their usual
- Flash the finished look before step one
11 accounts, median 24x their usual
- Red ❌ wrong way, then green ✅ fix
14 accounts, median 9x their usual
- Same test, two versions, side by side
9 accounts, median 25x their usual
- Expert stitches a viral clip to correct it
10 accounts, median 9x their usual
- Wrong way on one half, right way on other
11 accounts, median 7x their usual
- Cheap pick that beats the luxury one
14 accounts, median 4x their usual
- Full lineup in frame from second one
9 accounts, median 10x their usual
- Quote the doubter, then show proof
6 accounts, median 33x their usual
- Product bottle flashed before each step
9 accounts, median 9x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.