Measured Updated dailyMarkdown copy
Show the luxury price before testing the dupe
A viral beauty format on TikTok and Instagram
Open by anchoring on the expensive original's exact retail price, then test the cheap alternative against it.
4
accounts it worked for
9x
median, times their usual
#40
of 77 in beauty
Angle
Talking head
Why it works
The price gap ($400 vs $40, $600 vs $30) creates stakes and a reason to wait for the verdict. Showing viewers the prices before the tester guesses adds dramatic irony.
Hook formulaThis is a dupe of [luxury product] that retails for [$X], and I paid [$Y].
How to make it
- 1Flash the luxury original's price (screenshot or on-screen text)
- 2Unbox or blind-test the dupe live
- 3Delay the verdict to the end
Examples
Best first, one per account. Each links to the original post.
- @thesistersandscents
35K followers, TikTok
“$600”
20x their usual views, talking head, fragrance and body
- @xiehk7
11K followers, TikTok
“i found a dupe for this popular $400 perfume”
25x their usual views, talking head, makeup
- @bykeatonn
10K followers, TikTok
“Can the Best Winter Fragrance Be Duped??”
8.7x their usual views, talking head, fragrance and body
- @kevinscented
26K followers, TikTok
“This fragrance is dangerous because apparently it is a dupe”
3.2x their usual views, talking head, fragrance and body
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Get the MCPMore beauty formats
- Finished look shown first, then bare-face step one
41 accounts, median 19x their usual
- Flash the finished look before step one
11 accounts, median 24x their usual
- Red ❌ wrong way, then green ✅ fix
14 accounts, median 9x their usual
- Same test, two versions, side by side
9 accounts, median 25x their usual
- Expert stitches a viral clip to correct it
10 accounts, median 9x their usual
- Wrong way on one half, right way on other
11 accounts, median 7x their usual
- Cheap pick that beats the luxury one
14 accounts, median 4x their usual
- Full lineup in frame from second one
9 accounts, median 10x their usual
- Quote the doubter, then show proof
6 accounts, median 33x their usual
- Product bottle flashed before each step
9 accounts, median 9x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.