Measured Updated dailyMarkdown copy
Show the failure on camera before the fix
A viral beauty format on TikTok and Instagram
Start by performing or showing the exact thing that goes wrong (popping tips, skipping drill, stained skin), then show the fix.
4
accounts it worked for
8x
median, times their usual
#45
of 77 in beauty
Angle
Voiceover
Why it works
A familiar failure hooks the people who've suffered it. katekohana, oliveandjune, lovefreshpaint and nailzbyambz all opened with the problem before teaching.
Hook formulaDoes your [result] [fail in specific way]? Here's why, and how to stop it.
How to make it
- 1Show the failure in the first seconds
- 2Name the cause
- 3Demonstrate the corrected technique
Examples
Best first, one per account. Each links to the original post.
- @nailzbyambz
247K followers, TikTok
“popping off?”
24x their usual views, voiceover, nails
- @lovefreshpaint
236K followers, Instagram
“How to remove dark nail polish”
7.8x their usual views, voiceover, nails
- @katekohana
45K followers, Instagram
“JUMPING E-FILE 🤔”
7.5x their usual views, voiceover, nails
- @oliveandjune
765K followers, Instagram
“Does”
3.3x their usual views, voiceover, nails
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Get the MCPMore beauty formats
- Finished look shown first, then bare-face step one
41 accounts, median 19x their usual
- Flash the finished look before step one
11 accounts, median 24x their usual
- Red ❌ wrong way, then green ✅ fix
14 accounts, median 9x their usual
- Same test, two versions, side by side
9 accounts, median 25x their usual
- Expert stitches a viral clip to correct it
10 accounts, median 9x their usual
- Wrong way on one half, right way on other
11 accounts, median 7x their usual
- Cheap pick that beats the luxury one
14 accounts, median 4x their usual
- Full lineup in frame from second one
9 accounts, median 10x their usual
- Quote the doubter, then show proof
6 accounts, median 33x their usual
- Product bottle flashed before each step
9 accounts, median 9x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.