# Same test, two versions, side by side

A beauty format, measured November 8, 2026 by Volume. https://tryvolume.app/working/beauty/same-test-two-versions-side-by-side

Put two versions on one hand or split screen (botched vs clean, default vs upgrade, half and half) so the result proves the point. It worked for 9 accounts, with a median of 25x their usual reach. Type: Editing trick. Seen as: Video, Voiceover, Talking head, Screen recording.

## Why it works

The comparison needs no explanation. angetraughber, nailsglowandgous, abigaillinnn, aillsaglam, beetlesgelpolish and nailboo all let the side-by-side carry the claim.

## How to make it

1. Pick one flaw or tool claim
2. Set up both versions in one frame
3. Run the same test or application on each
4. Show the difference

## Hook formula

You aren't bad at [skill], your [tool] just sucks: [A] vs [B]

## Examples

- @romiietan (100K followers, TikTok video): 271x their usual views. Hook: “you don’t realise how tan blind you are until you see this” [Original post](https://www.tiktok.com/@romiietan/video/7701914615944465670)
- @miriah_celeste (102K followers, TikTok talking head): 57x their usual views. Hook: “POV: you have fine hair” [Original post](https://www.tiktok.com/@miriah_celeste/video/7705034814700719391)
- @angetraughber (50K followers, TikTok voiceover): 39x their usual views. Hook: “YOU AREN'T BAD AT CAT EYE NAILS - YOUR MAGNET JUST SUCKS.” [Original post](https://www.tiktok.com/@angetraughber/video/7697835696236662046)
- @aillsaglam (25K followers, TikTok screen recording): 79x their usual views. Hook: “Me fighting with nail tip placement… until I found this solid gel....” [Original post](https://www.tiktok.com/@aillsaglam/video/7699783096454892813)
- @trevorbarrett (2.1M followers, Instagram talking head): 11x their usual views. Hook: “Do's & Don'ts of Hooded Eyeliner‼️” [Original post](https://www.instagram.com/p/DduLZLyg805/)
- @abigaillinnn (1.2M followers, TikTok screen recording): 11x their usual views. Hook: “What they don’t teach you in the instruction manual” [Original post](https://www.tiktok.com/@abigaillinnn/video/7700303366634720525)
- @nailsglowandgous (39K followers, TikTok voiceover): 3.7x their usual views. Hook: “Let's see how long they last” [Original post](https://www.tiktok.com/@nailsglowandgous/video/7702191466763783455)
- @nailboo (471K followers, TikTok video): 8.4x their usual views. Hook: “BOW🎀 ✅Do's & Don'ts❌” [Original post](https://www.tiktok.com/@nailboo/video/7702137666866924814)
- @beetlesgelpolish (417K followers, Instagram video): 3.3x their usual views. Hook: “😭 ☺️” [Original post](https://www.instagram.com/p/DfHgglWit07/)

More beauty formats: https://tryvolume.app/working/beauty.md

## Get the full library

The full library has every post, format and hook in beauty, plus long-running Meta ads, and your AI agent can search it over MCP. The library comes with Volume Core and Pro, from $29.99 a month, and every plan starts with a 3-day free trial. Start a free trial: https://tryvolume.app/library

Agents: add Volume's MCP server (https://app.tryvolume.app/api/mcp) and call `search_library(shelf: "formats", niche: "Beauty")` for every format, `search_library(shelf: "posts", niche: "Beauty")` for examples with transcripts and scripts.

## How this is measured

- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.

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