Measured Updated dailyMarkdown copy
Reference photos pop up in first seconds
A viral beauty format on TikTok and Instagram
Overlay 3-4 inspiration or reference images in the first two seconds so viewers get the vibe before the process starts.
4
accounts it worked for
24x
median, times their usual
#23
of 77 in beauty
Editing trick
Voiceover, Video, Talking head
Why it works
The moodboard sells the aesthetic, and viewers stay to see how it turns into the final look. nailssbystefxx, gelbynysa, aisebrush and a13xiiiaa all used it.
Hook formula[Theme] [item] ideas with 4 reference photos popping up
How to make it
- 1Pick 3-4 reference images
- 2Pop them up in the first 1-2 seconds with the topic title
- 3Cut to the build or list
Examples
Best first, one per account. Each links to the original post.
- @aisebrush
136K followers, Instagram
“Mood Ring Nails”
56x their usual views, voiceover, nails
- @nailssbystefxx
13K followers, TikTok
“Watch me do a gel-x set fall edition”
35x their usual views, video, nails
- @gelbynysa
4K followers, TikTok
“Elegant red fall nails 🍷”
13x their usual views, video, nails
- @a13xiiiaa
31K followers, TikTok
“unique + creative halloween costume ideas.”
14x their usual views, talking head, nails
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Get the MCPMore beauty formats
- Finished look shown first, then bare-face step one
41 accounts, median 19x their usual
- Flash the finished look before step one
11 accounts, median 24x their usual
- Red ❌ wrong way, then green ✅ fix
14 accounts, median 9x their usual
- Same test, two versions, side by side
9 accounts, median 25x their usual
- Expert stitches a viral clip to correct it
10 accounts, median 9x their usual
- Wrong way on one half, right way on other
11 accounts, median 7x their usual
- Cheap pick that beats the luxury one
14 accounts, median 4x their usual
- Full lineup in frame from second one
9 accounts, median 10x their usual
- Quote the doubter, then show proof
6 accounts, median 33x their usual
- Product bottle flashed before each step
9 accounts, median 9x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.