Measured Updated dailyMarkdown copy
React to a cringe grooming-fail clip as the expert
A viral beauty format on TikTok and Instagram
Take a painful or botched grooming clip and add expert commentary, either a prediction before the payoff or the science afterward.
3
accounts it worked for
9x
median, times their usual
#64
of 77 in beauty
Angle
Green screen
Why it works
Wince-inducing clips grab attention, and the expert voice gives a reason to stay. therichbeard, dr.ljmaxfield and travisparkerhair all did this.
Hook formulaPSA: never [common habit] when you're [situation].
How to make it
- 1Open on the painful clip
- 2Pause or point out what is wrong
- 3Explain the consequence or science
- 4Give the rule or fix
Examples
Best first, one per account. Each links to the original post.
- @therichbeard
13K followers, TikTok
“Reply to Posh Aesthetics's comment Did he let you snatch the rest 😆😆”
374x their usual views, green screen, men's grooming
- @travisparkerhair
119K followers, Instagram
“When you ask him to take your extensions out at home”
8.9x their usual views, green screen, men's grooming
- @dr.ljmaxfield
416K followers, Instagram
“PSA do not get your face waxed while using tretinoin!!”
5.3x their usual views, green screen, men's grooming
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Get the MCPMore beauty formats
- Finished look shown first, then bare-face step one
41 accounts, median 19x their usual
- Flash the finished look before step one
11 accounts, median 24x their usual
- Red ❌ wrong way, then green ✅ fix
14 accounts, median 9x their usual
- Same test, two versions, side by side
9 accounts, median 25x their usual
- Expert stitches a viral clip to correct it
10 accounts, median 9x their usual
- Wrong way on one half, right way on other
11 accounts, median 7x their usual
- Cheap pick that beats the luxury one
14 accounts, median 4x their usual
- Full lineup in frame from second one
9 accounts, median 10x their usual
- Quote the doubter, then show proof
6 accounts, median 33x their usual
- Product bottle flashed before each step
9 accounts, median 9x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.