Measured Updated dailyMarkdown copy
Point at shelf products down the aisle
A viral beauty format on TikTok and Instagram
Film from inside a store, picking up or pointing at specific products down the aisle with a quick verdict on each, often yes/no.
6
accounts it worked for
6x
median, times their usual
#25
of 77 in beauty
Editing trick
Talking head, Slideshow
Why it works
Viewers see the exact products in the exact store, so the video works as a shopping guide. The fast pace and blunt yes/no calls keep it moving.
Hook formula[Problem-safe products] at [store] from a [credential]
How to make it
- 1Open in the store, naming the problem or sale
- 2Point at or pick up each product
- 3Give a one-line or yes/no verdict
- 4Price on screen or in the caption
Examples
Best first, one per account. Each links to the original post.
- @elevenesthetician
283K followers, TikTok
“ACNE SAFE SKIN TINTS AND FOUNDATIONS AT ULTA FROM AN ACNE PRONE ESTHETICIAN”
18x their usual views, talking head, skincare
- @kevinscented
29K followers, TikTok
“Fragrance hunting at a Burlington that I've never been to before”
8.4x their usual views, talking head, fragrance and body
- @girlblake
22K followers, TikTok
“Can the Abbey Yung method save my hair??”
13x their usual views, talking head, skincare
- @nadinebaggott
252K followers, Instagram
“What to buy in Superdrug right now Skin and Hair”
5.7x their usual likes, slideshow, skincare
- @dermatologist_adel
781K followers, Instagram
“ask a dermatologist...”
4.3x their usual views, talking head, skincare
- @misspeytonsmith
217K followers, TikTok
“I would sell my kidney if it meant I could buy these products from chemist Warehouse for the rest of my life.”
4.0x their usual views, slideshow, skincare
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Get the MCPMore beauty formats
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- Full lineup in frame from second one
9 accounts, median 10x their usual
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6 accounts, median 33x their usual
- Product bottle flashed before each step
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How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.