Measured Updated dailyMarkdown copy
Off-camera voice prompts rapid 1-10 ratings
A viral beauty format on TikTok and Instagram
Skip the intro and have an unseen host name products or habits one by one while the expert gives instant scores with pop-up graphics.
6
accounts it worked for
8x
median, times their usual
#22
of 77 in beauty
Editing trick
Slideshow, Talking head
Why it works
The prompt-and-answer rhythm moves fast and the scores invite disagreement. The surprising ratings, such as a harsh 2/10 on a hyped item or a low score on a guilt habit, keep people watching.
Hook formula[Experts] rate [category] 1-10 with explanations
How to make it
- 1Start straight on the first prompt
- 2Have the off-camera voice name each item
- 3Give a score and a one-line reason
- 4Show the score as a pop-up graphic
Examples
Best first, one per account. Each links to the original post.
- @beauty_time09
4K followers, TikTok
“Rating all my foundations & concealers ♡”
36x their usual views, slideshow, makeup
- @jilliangottlieb
457K followers, TikTok
“Derms rate HAIR GROWTH treatments 1-10 with explanations”
24x their usual views, talking head, skincare
- @drkatiebeleznay
127K followers, TikTok
“Dermatologist Ratings: Treatments for PIGMENTATION”
8.2x their usual views, talking head, skincare
- @dramirkaram
997K followers, Instagram
“How much do your daily habits really age you? Plastic surgeon rates 1-10 👀”
4.1x their usual views, talking head, skincare
- @thepolishedmidlife
5K followers, TikTok
“Rating ALL of My Bronzers Out of 10”
8.0x their usual views, talking head, makeup
- @joeysprutz
20K followers, Instagram
“BLIND BUY SAFE | BLIND BUY RISK”
3.8x their usual views, talking head, fragrance and body
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Get the MCPMore beauty formats
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41 accounts, median 19x their usual
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11 accounts, median 24x their usual
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9 accounts, median 10x their usual
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6 accounts, median 33x their usual
- Product bottle flashed before each step
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How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.