Measured Updated dailyMarkdown copy
Many finished sets bundled into one carousel
A viral beauty format on TikTok and Instagram
Combine 6-10 finished designs into one seasonal, labeled carousel instead of posting one set at a time.
3
accounts it worked for
44x
median, times their usual
#26
of 77 in beauty
Editing trick
Video, Slideshow
Why it works
More options per post means more saves and 'which one?' comments. joyeenails, she.nailedthat, thenaillologist and pressedbyannaa all packed a season's sets into a single post.
Hook formula[Season] [theme] nail inspo: top [N] sets
How to make it
- 1Pick a season or theme
- 2Collect 6-10 finished sets
- 3Add a cover and labels
- 4Ask viewers to pick a favorite
Examples
Best first, one per account. Each links to the original post.
- @daydreamer_24_
28K followers, TikTok
“Beauty school dropout 💫”
46x their usual views, video, hair
- @she.nailedthat
36K followers, TikTok
“FALL NAIL INSPO By: Ayleen O Location: Claxton, GA”
44x their usual views, slideshow, nails
- @thenaillologist
412K followers, Instagram
“inspo for your halloween nails 🎃🕷️🔮🩸☠️”
8.6x their usual likes, slideshow, nails
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Get the MCPMore beauty formats
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41 accounts, median 19x their usual
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11 accounts, median 24x their usual
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14 accounts, median 9x their usual
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9 accounts, median 25x their usual
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- Wrong way on one half, right way on other
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14 accounts, median 4x their usual
- Full lineup in frame from second one
9 accounts, median 10x their usual
- Quote the doubter, then show proof
6 accounts, median 33x their usual
- Product bottle flashed before each step
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How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.