Measured Updated dailyMarkdown copy
Loved one drafted into your nail routine
A viral beauty format on TikTok and Instagram
Bring a partner, sibling, spouse or kid into your craft as the helper or the client.
5
accounts it worked for
35x
median, times their usual
#13
of 77 in beauty
Angle
Talking head
Why it works
A second person adds personality and a relationship dynamic to a solo routine. Haylee's husband and sister, Jordan's 9-year-old and Nicole's boyfriend all made a plain process shareable.
Hook formulaDoing my [husband/sister/kid]'s nails for [occasion] / pov: you're dating a [type of person]
How to make it
- 1Pick a family member or partner
- 2Give them a role: client, designer or assistant
- 3Film the banter and awkward moments along with the process
Examples
Best first, one per account. Each links to the original post.
- @nicoleebennett
631K followers, TikTok
“pov: your dating a DIY girly”
118x their usual views, talking head, nails
- @suyadulal
100K followers, TikTok
“GRWM for day 1 of halloweekend”
64x their usual views, talking head, makeup
- @nailswithhaylee
122K followers, TikTok
“DO MY HUSBANDS THUMB NAIL for our next trip !!!”
44x their usual views, talking head, nails
- @dizjsn7
12K followers, TikTok
“THIS IS MY NIECE, AND I'M ABOUT TO DO HER MAKEUP FOR THANKSGIVING.”
13x their usual views, talking head, makeup
- @nicoleebennett_
328K followers, Instagram
“pov: your dating a DIY girly”
7.3x their usual views, talking head, nails
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Get the MCPMore beauty formats
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41 accounts, median 19x their usual
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11 accounts, median 24x their usual
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14 accounts, median 9x their usual
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9 accounts, median 25x their usual
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11 accounts, median 7x their usual
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14 accounts, median 4x their usual
- Full lineup in frame from second one
9 accounts, median 10x their usual
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6 accounts, median 33x their usual
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9 accounts, median 9x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.