Measured Updated dailyMarkdown copy
Jump cut after each finished braid section
A viral beauty format on TikTok and Instagram
Start on the first crisp part and cut after every completed section so the pattern builds on screen.
3
accounts it worked for
14x
median, times their usual
#50
of 77 in beauty
Editing trick
Talking head, Video
Why it works
Viewers watch the geometric pattern grow and stay for the reveal. Compilations chain more clients to extend watch time.
Hook formulacome with me to do [braid style]
How to make it
- 1Open on the first part or section
- 2Jump cut after each finished braid
- 3End on the full reveal
Examples
Best first, one per account. Each links to the original post.
- @kyliiidk
31K followers, TikTok
“come with me to do my hair!! 😇💕”
149x their usual views, talking head, hair
- @uringkg
22K followers, TikTok
“BRAID WITH ME”
14x their usual views, talking head, hair
- @carmyhairtutorial
375K followers, TikTok
“Hairstyle of the day”
4.3x their usual views, video, hair
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How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.