Measured Updated dailyMarkdown copy
Expert reacts over gross extraction footage
A viral beauty format on TikTok and Instagram
Play visceral extraction or pimple-pop footage, then interrupt it with a medical explanation or a critique of the technique.
3
accounts it worked for
16x
median, times their usual
#47
of 77 in beauty
Angle
Green screen
Why it works
Hypnotic gross-out footage holds attention, and the expert interruption turns it into something to learn. Two posts put the climax or a trigger warning right at the start.
Hook formulaTW: [visceral topic], sorry, I stopped that early, I have to talk about [cause]
How to make it
- 1Open on the most visceral moment, with a trigger warning or the pop itself
- 2Let it play a few seconds
- 3Cut in with the cause, the mistake or the rating
- 4Give the prevention step
Examples
Best first, one per account. Each links to the original post.
- @dermangelo
626K followers, TikTok
“Derm Reacts: Ingrown Hair Removal”
76x their usual views, green screen, skincare
- @danielsugaimd
797K followers, Instagram
“Grandpa: "I don't know what these are I had them all my life"”
7.3x their usual views, green screen, skincare
- @drdustinportela
2.5M followers, TikTok
“here we go again.......”
6.9x their usual views, green screen, skincare
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Get the MCPMore beauty formats
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41 accounts, median 19x their usual
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11 accounts, median 24x their usual
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9 accounts, median 10x their usual
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How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.