Measured Updated dailyMarkdown copy
Demo exact layering order and dosage on skin
A viral beauty format on TikTok and Instagram
Physically show the order, wait time and amount of each product on your face or hand instead of just describing it.
3
accounts it worked for
6x
median, times their usual
#72
of 77 in beauty
Editing trick
Talking head
Why it works
Viewers see the rule being applied, so there are no product names to memorize. Pea-sized doses, wait-time rules and a drip test make the steps concrete.
Hook formulaHow to correctly use [ingredient] like a [credential]
How to make it
- 1Name the ingredient or combination up front
- 2Apply each step on camera in order
- 3Show the amount and the wait time
- 4Warn about conflicts
Examples
Best first, one per account. Each links to the original post.
- @ginaseooo
94K followers, TikTok
“how to correctly use azelaic acid”
11x their usual views, talking head, skincare
- @jordynwoodruff
494K followers, TikTok
“How To Use Azelaic Acid like a licensed esthetician”
6.1x their usual views, talking head, skincare
- @drivenbybeauty
204K followers, TikTok
“Your skincare routine is WRONG!!”
5.1x their usual views, talking head, skincare
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Get the MCPMore beauty formats
- Finished look shown first, then bare-face step one
41 accounts, median 19x their usual
- Flash the finished look before step one
11 accounts, median 24x their usual
- Red ❌ wrong way, then green ✅ fix
14 accounts, median 9x their usual
- Same test, two versions, side by side
9 accounts, median 25x their usual
- Expert stitches a viral clip to correct it
10 accounts, median 9x their usual
- Wrong way on one half, right way on other
11 accounts, median 7x their usual
- Cheap pick that beats the luxury one
14 accounts, median 4x their usual
- Full lineup in frame from second one
9 accounts, median 10x their usual
- Quote the doubter, then show proof
6 accounts, median 33x their usual
- Product bottle flashed before each step
9 accounts, median 9x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.