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Steal my day-by-day itinerary with pins and prices
A viral travel format on TikTok and Instagram
Package a trip or weekend as a chronological itinerary with location pins and prices on every stop, and invite viewers to copy it.
3
accounts it worked for
12x
median, times their usual
#46
of 63 in travel
Angle
Video, Talking head, Voiceover
Why it works
A complete plan is more saveable than a single stop. These posts beat the same accounts' single-venue content.
Hook formulaSteal my itinerary: [days] in [destination]
How to make it
- 1Title it 'Steal my itinerary' with the destination
- 2Go chronologically, with a pin and price on screen for each stop
- 3Include where to stay or a flash-forward highlight at the start
Examples
Best first, one per account. Each links to the original post.
- @ocadventurehomes
81K followers, Instagram
“Steal our itinerary 📍A weekend in Big Bear Lake 🐻🌲🪵✨”
14x their usual views, video, luxury and hotels
- @itsayanaiman
83K followers, TikTok
“Steal My ITINERARY Marrakech, Morocco Part One”
12x their usual views, voiceover, luxury and hotels
- @mtapss
9K followers, TikTok
“Arizona itinerary / DAY ONE /”
7.4x their usual views, talking head, luxury and hotels
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How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.