Measured Updated dailyMarkdown copy
Short b-roll loop, full list in caption
A viral travel format on TikTok and Instagram
Show a 5-10 second atmospheric clip with a curiosity hook and send viewers to the caption for the real list.
4
accounts it worked for
6x
median, times their usual
#41
of 63 in travel
Editing trick
Video, Talking head
Why it works
The clip is short, so it loops while people read the caption. That raises watch time and saves on the long list or itinerary below.
Hook formula[Destination] is expensive... unless you know these hacks 👇
How to make it
- 1Pick one 5-10 second b-roll clip
- 2Put a curiosity or warning line on screen, like 'unless you know these hacks'
- 3Write the numbered tips or timestamped itinerary in the caption
- 4Point to the caption with an arrow or text
Examples
Best first, one per account. Each links to the original post.
- @readyjetroam
257K followers, Instagram
“I see travelers doing this all the time...”
18x their usual views, video, travel tips
- @literallysanj
53K followers, Instagram
“London Travel Guide London is expensive... unless you know these hacks”
9.6x their usual views, video, travel tips
- @carmenroberts_travels
45K followers, Instagram
“How I get free stuff at airports without being weird Part 5”
6.8x their usual views, video, travel tips
- @roaming.with.rachel
5K followers, Instagram
“Rating every day trip I went on from Queenstown NZ 🇳🇿”
3.4x their usual views, video, city guides
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Get the MCPMore travel formats
- Dismiss the famous pick, push the lesser-known one
15 accounts, median 9x their usual
- Place name held back until the last seconds
15 accounts, median 7x their usual
- Google Earth zoom drops into the place
9 accounts, median 23x their usual
- One-second cuts under a single text hook
12 accounts, median 9x their usual
- Credential line before your personal verdict
11 accounts, median 10x their usual
- Day-by-day itinerary with every stop labeled
10 accounts, median 10x their usual
- Hours-from-a-big-city anchor in the hook
9 accounts, median 8x their usual
- Outsider's nagging question answered by showing
8 accounts, median 10x their usual
- Unknown spot pitched against famous one
6 accounts, median 23x their usual
- Shockingly low price in the opening text
9 accounts, median 7x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.