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Measured Updated dailyMarkdown copy

Same template card repeated on every slide

A viral travel format on TikTok and Instagram

Give every destination slide an identical layout (photo plus the same fixed fields, inset or rating) so the post works as a scannable directory.

8

accounts it worked for

6x

median, times their usual

#19

of 63 in travel

Editing trick

Slideshow, Talking head

Why it works

Repeated structure makes the post feel like a planning tool, which drives saves. It was used on park, route and coffee-stop lists.

Hook formula[Number] [places] in [region] worth planning a trip around

How to make it

  1. 1Pick the fixed fields (fee, season, gateway, rating, pin)
  2. 2Use one striking photo per slide
  3. 3Repeat the layout exactly on each slide and end with a bonus list

Examples

Best first, one per account. Each links to the original post.

  • @plannedbykyla

    10K followers, TikTok

    “YOUR 2026 GUIDE TO THE NYC CHRISTMAS MARKETS 🎄🎅⭐️🛷☕️”

    42x their usual views, slideshow, destinations

  • @katieandjoeonthego

    74K followers, Instagram

    “Fly Into These 9 Cities To Visit 3+ U.S. National Parks In One Trip!”

    19x their usual likes, slideshow, road trips and vanlife

  • @jet_set_with_jen

    10K followers, TikTok

    “Fit or Flop First Class Seats Ep2”

    11x their usual views, talking head, travel tips

  • @slowpartyco

    19K followers, TikTok

    “EPISODE 2 PERSONAL ITEM SEARCH MZ WALLACE NIK DUFFEL”

    6.6x their usual views, talking head, travel tips

  • @visitusaparks

    51K followers, Instagram

    “Route 66 Road Trip Guide: Best Themed Motels, Diners & Gas Stations”

    6.1x their usual likes, slideshow, road trips and vanlife

  • @nationalparksgram

    720K followers, Instagram

    “NATIONAL PARKS TIPS 7 PACIFIC NORTHWEST NATIONAL PARKS WORTH PLANNING A TRIP AROUND”

    4.2x their usual likes, slideshow, road trips and vanlife

  • @rileejsmith

    453K followers, TikTok

    “FINDING THE PERFECT TRAVEL CROSSBODY”

    3.4x their usual views, talking head, travel tips

  • @lostwithlydia

    28K followers, Instagram

    “GREAT PLACES TO GRAB A COFFEE NEAR US NATIONAL PARKS and my ratings”

    4.0x their usual likes, slideshow, road trips and vanlife

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More travel formats

What’s working in travel this week

How this is measured

  • Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
  • TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
  • A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
  • Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.