Measured Updated dailyMarkdown copy

Route map screenshot pops up early

A viral travel format on TikTok and Instagram

Flash a map of the full route or region within the first seconds or on slide 2, then show the stops.

4

accounts it worked for

8x

median, times their usual

#36

of 63 in travel

Editing trick

Slideshow, Video

Why it works

The map turns pretty footage into a plan someone can save. It shows the scale of the trip at a glance.

Hook formulaThe ultimate [theme] road trip: [N] stops (map on screen)

How to make it

  1. 1Open with the most striking shot
  2. 2Flash a Google Maps or satellite route around second 2, or on slide 2
  3. 3Run labeled stop clips or photo grids in route order

Examples

Best first, one per account. Each links to the original post.

  • @bootsandfins

    5K followers, TikTok

    “This is frankly the best place on the entire planet: British Columbia”

    28x their usual views, slideshow, destinations

  • @ultimatevacationn

    455K followers, Instagram

    “How is it possible that people live in America their entire life and never take this roadtrip...🤯😭”

    12x their usual views, video, destinations

  • @thelosttwo

    1.1M followers, Instagram

    “The Ultimate Christmas Market Road Trip”

    3.4x their usual views, video, destinations

  • @vh_travelwithme

    70K followers, Instagram

    “HOW TO ROAD TRIP THE USA WEST COAST🤠🚗🇺🇸”

    4.0x their usual views, video, destinations

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More travel formats

What’s working in travel this week

How this is measured

  • Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
  • TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
  • A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
  • Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.