Measured Updated dailyMarkdown copy
Promise a big number, show only a fraction
A viral travel format on TikTok and Instagram
Promise a large number of items in the title, show only some of them, and put the rest of the list in the caption or behind a gate.
3
accounts it worked for
4x
median, times their usual
#62
of 63 in travel
Editing trick
Video, Slideshow
Why it works
A big number promises value and invites a save or comment. The unseen remainder gives people a reason to open the caption or app.
Hook formula[Big number] things to do in [city/month]
How to make it
- 1Put a large number in the title or cover
- 2Show only the most visual items
- 3Put the full list in the caption or behind a gate such as an app or discount-code funnel
Examples
Best first, one per account. Each links to the original post.
- @letsgo.travelguide
25K followers, Instagram
“10 Architectural gems in Mexico City”
20x their usual likes, slideshow, city guides
- @utahsadventurefamily
87K followers, Instagram
“31 Halloween Activities in Utah I enjoy since I don't like being scared 😱”
3.9x their usual views, video, city guides
- @cltbucketlist
330K followers, Instagram
“20 things to do in October in Charlotte”
2.7x their usual views, video, city guides
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Get the MCPMore travel formats
- Dismiss the famous pick, push the lesser-known one
15 accounts, median 9x their usual
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15 accounts, median 7x their usual
- Google Earth zoom drops into the place
9 accounts, median 23x their usual
- One-second cuts under a single text hook
12 accounts, median 9x their usual
- Credential line before your personal verdict
11 accounts, median 10x their usual
- Day-by-day itinerary with every stop labeled
10 accounts, median 10x their usual
- Hours-from-a-big-city anchor in the hook
9 accounts, median 8x their usual
- Outsider's nagging question answered by showing
8 accounts, median 10x their usual
- Unknown spot pitched against famous one
6 accounts, median 23x their usual
- Shockingly low price in the opening text
9 accounts, median 7x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.