Measured Updated dailyMarkdown copy
Price, address and drive time over frame one
A viral travel format on TikTok and Instagram
Stack the logistics (exact price, drive time, address, 'BRAND NEW' or 'FREE' label) as on-screen text over the most striking visual in the first seconds.
5
accounts it worked for
5x
median, times their usual
#33
of 63 in travel
Editing trick
Voiceover, Video, Talking head
Why it works
Viewers can judge whether the spot is bookable and affordable straight away, so they save it as a ready-made planner. Several accounts use the same static overlay on top of fast visuals.
Hook formula[BRAND NEW / FREE] [category] 📍[City] | [price] | [drive time]
How to make it
- 1Open on the most dramatic or unusual shot
- 2Overlay the label, location and price immediately
- 3Add the address or what's included a few seconds later, with the rest in the caption
Examples
Best first, one per account. Each links to the original post.
- @luxurytraveleditor
14K followers, TikTok
“Shangri-La Paris Eiffel Tower View Room Hotel room tour Rooms from £745/€875/$1,000”
20x their usual views, voiceover, luxury and hotels
- @az_familyadventures
110K followers, Instagram
“FREE EVENT IN SCOTTSDALE”
11x their usual likes, voiceover, luxury and hotels
- @jonkreye
68K followers, Instagram
“BRAND NEW social sauna + spa 📍 Minneapolis, Minnesota”
4.3x their usual views, video, luxury and hotels
- @theashsarai
174K followers, Instagram
“NEW ALL-DAY BRUNCH SPOT BALTIMORE, MD”
5.2x their usual views, talking head, luxury and hotels
- @kidsquarantineandme
106K followers, Instagram
“2 Hours Drive From Baltimore”
3.4x their usual views, video, luxury and hotels
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Get the MCPMore travel formats
- Dismiss the famous pick, push the lesser-known one
15 accounts, median 9x their usual
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15 accounts, median 7x their usual
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9 accounts, median 23x their usual
- One-second cuts under a single text hook
12 accounts, median 9x their usual
- Credential line before your personal verdict
11 accounts, median 10x their usual
- Day-by-day itinerary with every stop labeled
10 accounts, median 10x their usual
- Hours-from-a-big-city anchor in the hook
9 accounts, median 8x their usual
- Outsider's nagging question answered by showing
8 accounts, median 10x their usual
- Unknown spot pitched against famous one
6 accounts, median 23x their usual
- Shockingly low price in the opening text
9 accounts, median 7x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.