Measured Updated dailyMarkdown copy
One-second spot cuts, details saved for caption
A viral travel format on TikTok and Instagram
Flash 6-10 named locations at about a second each with only the name on screen, and put distances, addresses or descriptions in the caption.
5
accounts it worked for
9x
median, times their usual
#24
of 63 in travel
Editing trick
Video
Why it works
The fast roundup rewards rewatching, and the caption detail pushes viewers to save the post. Bundled roundups beat single-spot posts on these accounts.
Hook formula[Number] [spots] in [place] that are worth [the drive/doing this season]
How to make it
- 1Pick 6-10 of your best clips, one per spot
- 2Cut each to 1-2.5 seconds with only the name or number on screen
- 3Put addresses, postcodes or distances in the caption
Examples
Best first, one per account. Each links to the original post.
- @_adamdesjardins
87K followers, Instagram
“7 places in the US you need visit that'll alter your brain chemistry🤯”
19x their usual views, video, destinations
- @conorhikes
223K followers, Instagram
“10 Hikes In The UK To Do This Autumn”
9.1x their usual views, video, road trips and vanlife
- @travelrealizations
52K followers, Instagram
“BEST HALLOWEEN HOUSES San Jose, Ca FREE ENTRY”
9.3x their usual views, video, road trips and vanlife
- @alexysabroad
50K followers, Instagram
“6 Waterfalls in Tennessee That Are Worth the Drive 💦🚗”
9.5x their usual views, video, road trips and vanlife
- @volga_londonstories
277K followers, TikTok
“12 Christmas Markets you must visit in London”
3.2x their usual views, video, destinations
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Get the MCPMore travel formats
- Dismiss the famous pick, push the lesser-known one
15 accounts, median 9x their usual
- Place name held back until the last seconds
15 accounts, median 7x their usual
- Google Earth zoom drops into the place
9 accounts, median 23x their usual
- One-second cuts under a single text hook
12 accounts, median 9x their usual
- Credential line before your personal verdict
11 accounts, median 10x their usual
- Day-by-day itinerary with every stop labeled
10 accounts, median 10x their usual
- Hours-from-a-big-city anchor in the hook
9 accounts, median 8x their usual
- Outsider's nagging question answered by showing
8 accounts, median 10x their usual
- Unknown spot pitched against famous one
6 accounts, median 23x their usual
- Shockingly low price in the opening text
9 accounts, median 7x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.