Measured Updated dailyMarkdown copy
One honest downside per spot
A viral travel format on TikTok and Instagram
Include a real criticism for each place or hotel, such as a disliked dish or a con paired with a workaround.
4
accounts it worked for
11x
median, times their usual
#30
of 63 in travel
Angle
Talking head, Slideshow
Why it works
Candid flaws build trust, so the recommendations feel less like ads. The pros-and-cons and candid-critique posts all rely on this.
Hook formula[Place] pros and cons, plus how to fix the cons
How to make it
- 1Show the highlight of the spot
- 2Name one honest downside
- 3Offer a practical workaround or tip
Examples
Best first, one per account. Each links to the original post.
- @bigbellymel
38K followers, TikTok
“TAMIL EATS NIGHT CRAWL IN SCARBOROUGH”
19x their usual views, talking head, luxury and hotels
- @itsayanaiman
83K followers, TikTok
“Best Dinner & Shows in Marrakech, Morocco”
11x their usual views, talking head, luxury and hotels
- @bootsandfins
5K followers, TikTok
“YES / BUT”
11x their usual views, slideshow, destinations
- @adventures_with_sophiex
29K followers, TikTok
“📍 Disney World Pop Century Resort Pros and cons”
6.0x their usual views, slideshow, luxury and hotels
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Get the MCPMore travel formats
- Dismiss the famous pick, push the lesser-known one
15 accounts, median 9x their usual
- Place name held back until the last seconds
15 accounts, median 7x their usual
- Google Earth zoom drops into the place
9 accounts, median 23x their usual
- One-second cuts under a single text hook
12 accounts, median 9x their usual
- Credential line before your personal verdict
11 accounts, median 10x their usual
- Day-by-day itinerary with every stop labeled
10 accounts, median 10x their usual
- Hours-from-a-big-city anchor in the hook
9 accounts, median 8x their usual
- Outsider's nagging question answered by showing
8 accounts, median 10x their usual
- Unknown spot pitched against famous one
6 accounts, median 23x their usual
- Shockingly low price in the opening text
9 accounts, median 7x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.