Measured Updated dailyMarkdown copy
N things in N seconds
A viral travel format on TikTok and Instagram
Cut a city list to about one second per place so the video length matches the item count.
3
accounts it worked for
12x
median, times their usual
#43
of 63 in travel
Editing trick
Video
Why it works
The density forces people to rewatch or save in order to read every spot.
Hook formula[N] things to do in [city] in [N] seconds
How to make it
- 1Pick a number of places
- 2Cut each place to 1 second or less
- 3Show the number in the title
- 4Put the details in the caption
Examples
Best first, one per account. Each links to the original post.
- @jessdoestravels
63K followers, TikTok
“10 things to do in Edinburgh”
28x their usual views, video, city guides
- @dipalkparmar
9K followers, Instagram
“17 fun things to do in COPENHAGEN in 17 seconds”
17x their usual views, video, city guides
- @roadsandroams
35K followers, Instagram
“13 Weekend Trips From Ohio”
6.8x their usual views, video, city guides
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Get the MCPMore travel formats
- Dismiss the famous pick, push the lesser-known one
15 accounts, median 9x their usual
- Place name held back until the last seconds
15 accounts, median 7x their usual
- Google Earth zoom drops into the place
9 accounts, median 23x their usual
- One-second cuts under a single text hook
12 accounts, median 9x their usual
- Credential line before your personal verdict
11 accounts, median 10x their usual
- Day-by-day itinerary with every stop labeled
10 accounts, median 10x their usual
- Hours-from-a-big-city anchor in the hook
9 accounts, median 8x their usual
- Outsider's nagging question answered by showing
8 accounts, median 10x their usual
- Unknown spot pitched against famous one
6 accounts, median 23x their usual
- Shockingly low price in the opening text
9 accounts, median 7x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.