Measured Updated dailyMarkdown copy
Lineup of contenders, viewers vote favorite
A viral travel format on TikTok and Instagram
Present a set of contestants or entries in a uniform layout and ask viewers to pick their favorite.
4
accounts it worked for
22x
median, times their usual
#22
of 63 in travel
Angle
Talking head, Slideshow, Video
Why it works
The voting prompt invites comments and shares, and swiping through comparable items keeps people engaged.
Hook formula[Contest/game] [contestants] are out, which is your favorite?
How to make it
- 1Gather the contestants or entries (finalists, contest bears, friends' color grids)
- 2Show each in the same format
- 3Ask 'Which is your favorite?' early
Examples
Best first, one per account. Each links to the original post.
- @nationalparknews
652K followers, Instagram
“FINALISTS FOR THE COMEDY WILDLIFE PHOTOGRAPHY AWARDS ARE OUT!”
39x their usual views, slideshow, road trips and vanlife
- @thesonnybrain
12K followers, Instagram
“PHILIPPINES THAILAND”
187x their usual views, talking head, travel tips
- @roseroamsaround
41K followers, TikTok
“Best city to start over in?”
75x their usual views, talking head, travel tips
- @itsaflavorfullife
465K followers, Instagram
“Come Color Hunting in Japan!”
5.8x their usual views, talking head, road trips and vanlife
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Get the MCPMore travel formats
- Dismiss the famous pick, push the lesser-known one
15 accounts, median 9x their usual
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15 accounts, median 7x their usual
- Google Earth zoom drops into the place
9 accounts, median 23x their usual
- One-second cuts under a single text hook
12 accounts, median 9x their usual
- Credential line before your personal verdict
11 accounts, median 10x their usual
- Day-by-day itinerary with every stop labeled
10 accounts, median 10x their usual
- Hours-from-a-big-city anchor in the hook
9 accounts, median 8x their usual
- Outsider's nagging question answered by showing
8 accounts, median 10x their usual
- Unknown spot pitched against famous one
6 accounts, median 23x their usual
- Shockingly low price in the opening text
9 accounts, median 7x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.