Measured Updated dailyMarkdown copy
Hook flips a place's stereotype
A viral travel format on TikTok and Instagram
Name what people assume about a place, then show it is different.
4
accounts it worked for
9x
median, times their usual
#32
of 63 in travel
Angle
Slideshow, Video, Voiceover
Why it works
It speaks to a doubt viewers already have, and the surprise gives a reason to share. Pairing the claim with immediate visual proof works best.
Hook formulaThe best [activity] in [state] (Yes, [state] has [unexpected feature])
How to make it
- 1State the stereotype or the 'not X, this is Y' line in the hook
- 2Show visuals that contradict it right away
- 3Name the places or stops that prove the point
Examples
Best first, one per account. Each links to the original post.
- @wanderdahlia
8K followers, TikTok
“Mystic Lake Casino Hotel 📍Prior Lake, Minnesota”
110x their usual views, voiceover, destinations
- @maryamontour
179K followers, TikTok
“How people see VIETNAM 🇻🇳”
8.9x their usual views, slideshow, destinations
- @mindyonthemove
51K followers, TikTok
“The Best Hike in Texas 😮 (Yes, Texas has big mountains) ⛰️”
8.8x their usual views, talking head, destinations
- @midwesttravelmama
118K followers, Instagram
“This might be the most underrated road trip in the entire Midwest 🥹”
4.5x their usual views, video, destinations
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Get the MCPMore travel formats
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15 accounts, median 9x their usual
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9 accounts, median 7x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.