Measured Updated dailyMarkdown copy
Holiday search phrase in city list hook
A viral travel format on TikTok and Instagram
Build a city recommendation list around a seasonal or holiday search phrase (Christmas in Paris, early gift shopping in London, pumpkin season in NYC) so it matches what people are planning right now.
3
accounts it worked for
7x
median, times their usual
#56
of 63 in travel
Angle
Video, Voiceover, Slideshow
Why it works
The posts tie a city list to a time-boxed intent: '11 places to visit in Paris this Christmas', gift-shopping for Christmas in London, and a pumpkin bagel guide for fall in NYC. Each beat the account's generic or single-spot posts because viewers searching for that season save it as a ready plan.
Hook formula[Number] places to [activity] in [city] this [season or holiday]
How to make it
- 1Pick a city and a seasonal or holiday search phrase people are using now
- 2Put the season in the hook and bundle several spots into one list
- 3Add a hook for the audience or novelty, such as a recipient type or a seasonal food prop
- 4Put the extra details or the full guide in the caption
Examples
Best first, one per account. Each links to the original post.
- @yaroslava_kirichok
67K followers, Instagram
“11 places to visit in Paris this Christmas”
20x their usual views, video, city guides
- @tingchingling
5K followers, TikTok
“five places to go gift-shopping for your loved ones ⋆ ˚｡⋆୨୧˚ from a girl who knows all the chic places in...”
6.6x their usual views, slideshow, city guides
- @glamofnyc
151K followers, Instagram
“YOU, ME, PUMKIN BAGELS AND NYC”
2.9x their usual views, voiceover, city guides
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How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.