Measured Updated dailyMarkdown copy
Follow-along route with landmarks and map
A viral travel format on TikTok and Instagram
Film a walk or journey as a step-by-step route, showing the landmarks, signs and turns and finishing with a map.
8
accounts it worked for
6x
median, times their usual
#18
of 63 in travel
Editing trick
Talking head, Slideshow, Video
Why it works
Anxious or curious travelers can copy the route exactly. These posts solve a specific navigation problem.
Hook formulaHow to get to [hard-to-find spot] in [city]
How to make it
- 1Start and end at a clear point such as a station
- 2Film signs, turns and unmarked doors in order
- 3End with a map or put the route in the caption
Examples
Best first, one per account. Each links to the original post.
- @zannavandijk
109K followers, TikTok
“This is one of London's prettiest autumn walks and you've probably never heard of it”
29x their usual views, talking head, city guides
- @bootsandfins
5K followers, TikTok
“This is frankly the best place on the entire planet: British Columbia”
28x their usual views, slideshow, destinations
- @ultimatevacationn
455K followers, Instagram
“How is it possible that people live in America their entire life and never take this roadtrip...🤯😭”
12x their usual views, video, destinations
- @thelosttwo
1.1M followers, Instagram
“The Ultimate Christmas Market Road Trip”
3.4x their usual views, video, destinations
- @iskarlok
97K followers, Instagram
“sometimes all you need to do in MONTRÉAL (episode 14)”
5.0x their usual views, talking head, city guides
- @erinrjackson
139K followers, Instagram
“nyc subway cheat sheet DON'T TAKE AN UBER TO JFK”
6.6x their usual views, voiceover, city guides
- @vh_travelwithme
70K followers, Instagram
“HOW TO ROAD TRIP THE USA WEST COAST🤠🚗🇺🇸”
4.0x their usual views, video, destinations
- @george_in_london
232K followers, Instagram
“London Walk Halloween Edition”
3.5x their usual views, voiceover, city guides
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9 accounts, median 7x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.