Measured Updated dailyMarkdown copy
Exact dollar price right in the hook
A viral travel format on TikTok and Instagram
Put the actual price or a stack of perks in the first lines of a food or stay video.
4
accounts it worked for
26x
median, times their usual
#21
of 63 in travel
Angle
Voiceover, Video, Talking head
Why it works
A specific number tells viewers it is worth their money right away. Several posts beat vaguer posts on the same account by stating the price.
Hook formula[Dish/stay] for just $[price] in [city]
How to make it
- 1Put the exact price or perk stack in the first 4 seconds
- 2Show the signature dish or room
- 3Back it up with a menu or the nightly rate on screen
Examples
Best first, one per account. Each links to the original post.
- @itskellygomez
3K followers, TikTok
“PHILIPPINES overwater villa island resort”
38x their usual views, talking head, destinations
- @lemaitravel
6K followers, TikTok
“There's a NEW Chinese restaurant in Duluth with $12 to $16 Meals”
26x their usual views, voiceover, destinations
- @theashleynez
61K followers, TikTok
“$6 wine & bruschetta boards”
26x their usual views, talking head, destinations
- @goeatwithangie
3K followers, TikTok
“BINGXUE just opened”
9.3x their usual views, voiceover, destinations
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How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.