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Measured Updated dailyMarkdown copy

Dated deal alert with proof screenshots

A viral travel format on TikTok and Instagram

Stamp the deal's date or expiry on screen and flash screenshots of the numbers within seconds so viewers can act now.

7

accounts it worked for

10x

median, times their usual

#13

of 63 in travel

Editing trick

Video, Voiceover, Talking head

Why it works

Urgency plus visible proof (multipliers, prices, point math) makes the clip feel worth saving and acting on today. Posts without a date were weaker, per several of these creators' own comparisons.

Hook formula[Brand] is running [deal] until [date]. Here's how to get [payoff]

How to make it

  1. 1Put the date or deadline in a top sticker or the hook
  2. 2Flash screenshots of the deal terms within about 5 seconds
  3. 3Walk through the exact steps or math to claim it

Examples

Best first, one per account. Each links to the original post.

  • @cherstravels

    5K followers, TikTok

    “Toronto's $1 book spot is closing down soon💔📚”

    110x their usual views, voiceover, luxury and hotels

  • @kidsquarantineandme

    106K followers, Instagram

    “Black Santa Holiday Train Ride 1.5 Hrs From Washington DC & Baltimore”

    12x their usual views, voiceover, luxury and hotels

  • @kidfriendlyphilly

    137K followers, Instagram

    “Reservations are now OPEN for Philadelphia’s most magical holiday pop up dine 🎄”

    11x their usual views, video, luxury and hotels

  • @pointsperksandplaydates

    12K followers, TikTok

    “✈️ Points and Miles: 101 Southwest Companion Pass October Start!”

    13x their usual views, talking head, budget travel

  • @pointedbyjared

    90K followers, Instagram

    “Alaska is running a points sale until 11/7 where you can buy 76,000 points for $1,330. You can use 75,000 of those points to book a $5,000...”

    7.8x their usual views, video, budget travel

  • @pointsbyj

    288K followers, Instagram

    “How to get up to 10,500 free Southwest points”

    8.0x their usual views, talking head, budget travel

  • @rachel.tyers

    262K followers, TikTok

    “POV: All alone on a Friday night and it’s raining outside, but you have a $100 Resy credit to use before the end of the...”

    6.2x their usual views, talking head, luxury and hotels

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More travel formats

What’s working in travel this week

How this is measured

  • Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
  • TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
  • A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
  • Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.