Measured Updated dailyMarkdown copy
Comment a keyword to get the link
A viral travel format on TikTok and Instagram
End or caption the post with a keyword viewers comment to receive the booking links, map or guide by DM.
3
accounts it worked for
5x
median, times their usual
#60
of 63 in travel
Editing trick
Voiceover, Video
Why it works
The comment trigger boosts comments and saves, and it gives viewers a reason to engage with a plan-heavy post.
Hook formulaComment [KEYWORD] and I'll send you the [map/links/guide]
How to make it
- 1Show the stops or stays quickly
- 2Say or write 'Comment [KEYWORD]' in the caption or on screen
- 3Send the map, list or booking links by DM
Examples
Best first, one per account. Each links to the original post.
- @worldwidehoneymoon
28K followers, Instagram
“WHAT SHOULD YOU WEAR TO THE CHRISTMAS MARKETS IN EUROPE?”
15x their usual views, voiceover, destinations
- @vh_travelwithme
70K followers, Instagram
“You, me and Budapest in 2 months?🎄✨❄️”
3.7x their usual views, video, destinations
- @thewhimsysoul
137K followers, Instagram
“Hallowen High Tea in Half Moon Bay”
4.6x their usual likes, voiceover, destinations
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Get the MCPMore travel formats
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How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.