Measured Updated dailyMarkdown copy

Whole cheat sheet on one handwritten page

A viral money format on TikTok and Instagram

Put the entire checklist or comparison on a single pre-written notebook or iPad page that is visible from second zero. Trace it with a pen, pointer or stylus as you explain each part.

3

accounts it worked for

15x

median, times their usual

#24

of 36 in money

Editing trick

Voiceover

Why it works

Viewers can screenshot the page and stay to hear each item explained. The same format drove four how.money.thinks posts and three market.narratives posts.

Hook formula[Option A] vs [Option B] (or [N] moves to make after [event]) on one page

How to make it

  1. 1Write the full comparison or checklist on one page beforehand
  2. 2Frame it overhead or on an iPad, fully visible from the first frame
  3. 3Trace or circle each line with a pen, pointer or stylus as you talk

Examples

Best first, one per account. Each links to the original post.

  • @market.narratives

    122K followers, TikTok

    “Roth IRA 💵🚀 (Explained simply)”

    37x their usual views, voiceover, investing

  • @how.money.thinks

    7K followers, TikTok

    “HYSA vs Roth IRA”

    21x their usual views, voiceover, investing

  • @building.gen.wealth

    113K followers, Instagram

    “My emergency fund is set Where should my next $10K go?”

    13x their usual views, voiceover, investing

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More money formats

What’s working in money this week

How this is measured

  • Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
  • TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
  • A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
  • Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.