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Measured Updated dailyMarkdown copy

Name the exact group in your hook

A viral money format on TikTok and Instagram

Call out a specific identity, background or profession in the hook, and tailor the money advice to that group.

8

accounts it worked for

8x

median, times their usual

#5

of 36 in money

Angle

Talking head, Slideshow, Video

Why it works

People who recognize themselves feel it was made for them. The specific callout beats generic financial advice.

Hook formula[N] things every [specific group] should know about [money topic]

How to make it

  1. 1Pick one narrow group (e.g. first-gen Latino, nurses, immigrant parents)
  2. 2Put the group in the first line
  3. 3Give concrete numbers or accounts that fit them

Examples

Best first, one per account. Each links to the original post.

  • @realest_branchmanager

    18K followers, TikTok

    “At some point in your cash handling career you will have a 10 cent difference. Resist temptation and just accept it.”

    170x their usual views, talking head, credit and banking

  • @travelnursegracie

    33K followers, TikTok

    “Nurses: this is how you'll acquire $2 million in real estate in 5 years”

    92x their usual views, talking head, investing

  • @josefromzero

    7K followers, TikTok

    “3 financial accounts every first gen Latino/a should know about”

    130x their usual views, talking head, investing

  • @overgenpoverty

    241K followers, Instagram

    “things I DON'T do with my money as a MEXICAN RICH GIRL (that grew up low income)”

    9.2x their usual likes, slideshow, investing

  • @smallandfragileclub

    885K followers, TikTok

    “Practical gift ideas for young boys”

    5.8x their usual views, talking head, frugal living

  • @krystalthechemist

    113K followers, TikTok

    “the financial advice i had to unlearn from my immigrant parents”

    7.1x their usual views, talking head, investing

  • @icecpa

    20K followers, TikTok

    “Excel 101 from a Certified Public Accountant (CPA) If you work in finance, consulting or accounting, you NEED to know these...”

    7.2x their usual views, video, personal finance

  • @emilyekru

    30K followers, Instagram

    “All-Expenses-Paid Conference Applications Open Now!”

    5.5x their usual views, talking head, side hustles

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More money formats

What’s working in money this week

How this is measured

  • Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
  • TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
  • A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
  • Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.