Measured Updated dailyMarkdown copy
Show what you refused to buy
A viral money format on TikTok and Instagram
Make the items you left on the shelf or stopped buying the content, each with the price or reason.
4
accounts it worked for
13x
median, times their usual
#12
of 36 in money
Angle
Talking head, Slideshow
Why it works
Restraint is a relatable, debate-friendly flex. Naming specific products and prices makes it concrete, and people add their own examples in the comments.
Hook formula[Number] things I don't buy to [save result]
How to make it
- 1List or photograph each skipped item with its price
- 2Give the reason or temptation you overcame
- 3Ask viewers what they've stopped buying
Examples
Best first, one per account. Each links to the original post.
- @graceecol
35K followers, TikTok
“4 things I don't buy to save 40% of my income”
63x their usual views, talking head, personal finance
- @mariana_themom
11K followers, Instagram
“Nobody talks about THIS part of paying off debt as a parent...”
21x their usual likes, slideshow, personal finance
- @bethanyraeroth
160K followers, Instagram
“Things I wanted to impulse buy recently, but didn’t”
5.6x their usual likes, slideshow, frugal living
- @fionamoneydiary
41K followers, TikTok
“Things I REALLY wanted to buy this week.....but didn't 🤑 (Former shopalic & constantly skint 💸)”
4.8x their usual views, slideshow, frugal living
Your post here and want it removed? Email [email protected].
This is the preview. Start a free trial for the full library.
The full library has every post, format and hook in money, plus long-running Meta ads, and your AI agent can search it over MCP. The library comes with Volume Core and Pro, from $29.99 a month, and every plan starts with a 3-day free trial.
For AI agents
Start a free trial, add this MCP server to your agent (Claude, ChatGPT, Cursor, Codex), then ask it for what’s working or make this request:
Get the MCPMore money formats
- Shelf price tags then checkout total proof
12 accounts, median 6x their usual
- Portfolio proof screenshot before the picks
8 accounts, median 14x their usual
- Empty list fills in as you talk
7 accounts, median 19x their usual
- Budget one exact salary line by line
7 accounts, median 14x their usual
- Name the exact group in your hook
8 accounts, median 8x their usual
- Five-second clip too dense to read once
5 accounts, median 24x their usual
- Say exactly this on the scary call
4 accounts, median 45x their usual
- Big money goal cut into weekly amounts
5 accounts, median 17x their usual
- Defy a famous money rule or guru
6 accounts, median 10x their usual
- Same dollars, different choices, final totals compared
7 accounts, median 6x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.