Measured Updated dailyMarkdown copy
Point at shelf tag with unit cost and coupon math
A viral money format on TikTok and Instagram
Film the product, pack count and price tag in the store, and overlay unit cost or coupon math.
4
accounts it worked for
6x
median, times their usual
#27
of 36 in money
Editing trick
Talking head, Voiceover, Green screen
Why it works
Viewers can verify the deal themselves and plan their own trip. The best discount goes first.
Hook formula[Cult item] is back at [store], $[price]
How to make it
- 1Lead with the biggest deal or cult item
- 2Pan from product to price tag
- 3Overlay unit cost or the app coupon
Examples
Best first, one per account. Each links to the original post.
- @grocerygettinggirl
82K followers, Instagram
“The vanilla beans are back at Costco.”
20x their usual views, voiceover, frugal living
- @christina.mychas
201K followers, TikTok
“Better than Costco? high protein haul 🥩🍗”
11x their usual views, talking head, frugal living
- @heyimdee_
168K followers, TikTok
“10 PUBLIX CHEAP DEALS SNEAK PEEK”
6.1x their usual views, green screen, frugal living
- @couponingwithlexa
210K followers, TikTok
“BJ'S DEALS 50% PAPER PRODUCTS, 50% DIAPERS, & DOUBLE DIP COUPONS”
3.4x their usual views, voiceover, frugal living
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Get the MCPMore money formats
- Shelf price tags then checkout total proof
12 accounts, median 6x their usual
- Portfolio proof screenshot before the picks
8 accounts, median 14x their usual
- Empty list fills in as you talk
7 accounts, median 19x their usual
- Budget one exact salary line by line
7 accounts, median 14x their usual
- Name the exact group in your hook
8 accounts, median 8x their usual
- Five-second clip too dense to read once
5 accounts, median 24x their usual
- Say exactly this on the scary call
4 accounts, median 45x their usual
- Big money goal cut into weekly amounts
5 accounts, median 17x their usual
- Defy a famous money rule or guru
6 accounts, median 10x their usual
- Same dollars, different choices, final totals compared
7 accounts, median 6x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.