Measured Updated dailyMarkdown copy
Haul grouped by meal with per-meal cost
A viral money format on TikTok and Instagram
Lay out the groceries one meal at a time and show each meal's cost, rather than dumping the whole haul in one pile.
3
accounts it worked for
8x
median, times their usual
#32
of 36 in money
Editing trick
Voiceover, Talking head, Slideshow
Why it works
Viewers can see what each dinner costs and copy a single meal. Per-meal and per-person math makes the total feel earned.
Hook formula[Number] [store] dinners for $[total], here's every meal
How to make it
- 1Name the store, meal count and total in the hook
- 2Group the exact packages for each meal on the counter
- 3Overlay the meal cost or per-person cost
- 4Show a recipe card after each group
Examples
Best first, one per account. Each links to the original post.
- @heyitsmadelynclaire
15K followers, TikTok
“6 Dinners at Aldi for less than $65 for our family of five”
12x their usual views, voiceover, frugal living
- @victoriafarnsworth17
215K followers, TikTok
“EXTREME BUDGET MEALS”
7.8x their usual views, talking head, frugal living
- @kmschiller
481K followers, TikTok
“5 EASY ALDI DINNERS FOR BUSY WEEKNIGHTS $59.80 TOTAL🫶🏻✨”
3.0x their usual views, slideshow, frugal living
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12 accounts, median 6x their usual
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8 accounts, median 14x their usual
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7 accounts, median 19x their usual
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7 accounts, median 14x their usual
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8 accounts, median 8x their usual
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5 accounts, median 24x their usual
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4 accounts, median 45x their usual
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5 accounts, median 17x their usual
- Defy a famous money rule or guru
6 accounts, median 10x their usual
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7 accounts, median 6x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.