Measured Updated dailyMarkdown copy
Everyday expense becomes a tax write-off
A viral money format on TikTok and Instagram
Take a normal spend like travel or a purchase and reveal the tax rule that makes it deductible.
3
accounts it worked for
6x
median, times their usual
#34
of 36 in money
Angle
Talking head, Video
Why it works
Tax loopholes on things people already do feel instantly useful and savable. Citing a specific rule or deadline adds authority.
Hook formulaNext time you [common action], do [tweak], [tax rule] says you can write it off
How to make it
- 1Name the everyday action
- 2Cite the specific rule, number or deadline
- 3Say what to do about it
Examples
Best first, one per account. Each links to the original post.
- @grantcardone
2.5M followers, TikTok
“LOOK THERE'S ONLY 63 DAYS LEFT TO THE END OF THE YEAR”
16x their usual views, talking head, real estate
- @askloral
539K followers, Instagram
“How rich people save taxes on vacation”
6.4x their usual views, talking head, side hustles
- @ellietalksmoney
761K followers, Instagram
“Wealth Tip: Next time you book a trip, make sure your check out or return date is a Monday, Section 162 of the tax code states that if you...”
4.3x their usual likes, video, side hustles
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12 accounts, median 6x their usual
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6 accounts, median 10x their usual
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How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.