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Measured Updated dailyMarkdown copy

Saveable slideshow of scripts sorted by situation

A viral family and pets format on TikTok and Instagram

Put exact quoted lines on slides, grouped by moment, with an explanation of why each works.

7

accounts it worked for

15x

median, times their usual

#11

of 71 in family and pets

Editing trick

Slideshow, Talking head

Why it works

Cheat-sheet scripts are easy to screenshot and use at the dinner table. The high-stakes framing (the future, the parent-teacher meeting) adds urgency.

Hook formula[Number] things to say to your [child] if you want [long-term outcome]

How to make it

  1. 1Open with a high-stakes promise or time limit
  2. 2Give one situation or category per slide
  3. 3Write the quote in exact words
  4. 4Add the 'why it works' line

Examples

Best first, one per account. Each links to the original post.

  • @theconsciousparentinghub

    707K followers, Instagram

    “ONE-LINERS TO SAY TO YOUR KIDS ON REPEAT, UNTIL THEY BECOME THE VOICE IN THEIR HEAD:”

    74x their usual likes, slideshow, parenting

  • @theholistichomeschooler

    56K followers, TikTok

    “Ask your child ONE of these this weekend. You’ll probably hear something you’ve never heard before. (Most parents ask the wrong questions.)”

    55x their usual views, slideshow, parenting

  • @parenthubs

    4K followers, TikTok

    “You only have 10 minutes at the parent-teacher meeting. Don't waste them asking how your kid is doing academically. Ask these 7 questions...”

    90x their usual views, slideshow, parenting

  • @jgpunfiltered

    222K followers, Instagram

    “Cracking The Code On Tantrums 31 YEAR OLD DAD OF 2”

    9.5x their usual views, talking head, family life

  • @otmarissa

    237K followers, Instagram

    “5 things I do with my toddler to navigate typical 2-year-old behaviors as a pediatric OT”

    7.3x their usual likes, slideshow, parenting

  • @elizabethjohnston

    366K followers, Instagram

    “TEXTS THAT WILL MAKE YOUR ADULT CHILD WANT TO COME HOME MORE FREQUENTLY”

    3.5x their usual likes, slideshow, family life

  • @jamiejenxo

    24K followers, TikTok

    “3 THINGS WE'RE DOING TO RAISE RESPECTFUL KIDS”

    3.7x their usual views, talking head, parenting

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More family and pets formats

What’s working in family and pets this week

How this is measured

  • Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
  • TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
  • A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
  • Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.