Measured Updated dailyMarkdown copy
Same-template reference slide per item
A viral family and pets format on TikTok and Instagram
Use one repeated slide layout for every item, so the post works as a saveable cheat sheet.
3
accounts it worked for
11x
median, times their usual
#61
of 71 in family and pets
Editing trick
Slideshow
Why it works
Consistent dense slides (4-per-slide grids, notes screenshots, ratings with pros/cons, product screenshots) are scannable and worth bookmarking.
Hook formula[Number] [subject] behaviors/stages: what they really mean
How to make it
- 1Choose one layout for every slide
- 2Fill each slide with identical fields (score, pros/cons, what you'll see)
- 3Keep a persistent header so the series is clear
Examples
Best first, one per account. Each links to the original post.
- @bingopaw_petlover
40K followers, TikTok
“What's on Your Cat's Mind? 28 Cat Behaviors: What They Really Mean”
896x their usual views, slideshow, dogs
- @life_with_marlowe
4K followers, TikTok
“The stages of PUPPYHOOD (a quick guide) What you might see and what your puppy needs from you as they grow. From 8 weeks to adulthood.”
11x their usual views, slideshow, dogs
- @k9.kennelz
17K followers, TikTok
““Would I own the breed?” but its every breed recognized under the akc”
5.5x their usual views, slideshow, dogs
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Get the MCPMore family and pets formats
- Finished result flashed in second one
18 accounts, median 20x their usual
- Too much text on a 7-second loop
17 accounts, median 23x their usual
- Cold-open the funniest beat first
16 accounts, median 14x their usual
- List pinned to one exact age or stage
12 accounts, median 7x their usual
- Pet gestures become the punchline of dialogue audio
8 accounts, median 19x their usual
- Call out a well-meant habit, give replacement words
10 accounts, median 8x their usual
- Then-and-now photo reveal builds the payoff
8 accounts, median 14x their usual
- Short looping clip, real content in caption
9 accounts, median 9x their usual
- Open on the problem, then fix it uncut
7 accounts, median 18x their usual
- Made for wives to tag their husbands
7 accounts, median 17x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.