Measured Updated dailyMarkdown copy
Read the list off a real notes page
A viral family and pets format on TikTok and Instagram
Read your list from a notebook, notepad or Apple Notes page that stays visible.
4
accounts it worked for
17x
median, times their usual
#33
of 71 in family and pets
Editing trick
Green screen, Talking head
Why it works
Viewers can read ahead or screenshot the page. The handwritten or notes look makes the list feel personal.
Hook formula[Stage/week], I wrote everything down
How to make it
- 1Write the list in a notebook or Notes app
- 2Keep it in frame or as the background
- 3Read each item with your comment
Examples
Best first, one per account. Each links to the original post.
- @celiamacarelli
7K followers, TikTok
“THE ANTI-BLUES SAHM SCHEDULE One nap- toddler stage”
33x their usual views, green screen, family life
- @sarahbanksie
94K followers, TikTok
“16 weeks pregnant symptoms”
17x their usual views, talking head, babies and pregnancy
- @sarahjeansutton
26K followers, TikTok
“32 Weeks Preg: Survival To Thrive Guide”
16x their usual views, green screen, babies and pregnancy
- @stefyanez
42K followers, TikTok
“Girl names I love that we won't be using”
14x their usual views, talking head, babies and pregnancy
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Get the MCPMore family and pets formats
- Finished result flashed in second one
18 accounts, median 20x their usual
- Too much text on a 7-second loop
17 accounts, median 23x their usual
- Cold-open the funniest beat first
16 accounts, median 14x their usual
- List pinned to one exact age or stage
12 accounts, median 7x their usual
- Pet gestures become the punchline of dialogue audio
8 accounts, median 19x their usual
- Call out a well-meant habit, give replacement words
10 accounts, median 8x their usual
- Then-and-now photo reveal builds the payoff
8 accounts, median 14x their usual
- Short looping clip, real content in caption
9 accounts, median 9x their usual
- Open on the problem, then fix it uncut
7 accounts, median 18x their usual
- Made for wives to tag their husbands
7 accounts, median 17x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.