Measured Updated dailyMarkdown copy
One photo reused behind every slide
A viral family and pets format on TikTok and Instagram
Repeat a single photo, or two, across all slides and change only the text.
3
accounts it worked for
12x
median, times their usual
#60
of 71 in family and pets
Editing trick
Slideshow
Why it works
It keeps production simple, and the repeated image makes the text the focus. The rock-beats-scissors photo doubles as a meme.
Hook formula[Cliché or old way] vs [your way] on the same photo
How to make it
- 1Pick one strong photo
- 2Put it on every slide
- 3Change the text boxes slide by slide
Examples
Best first, one per account. Each links to the original post.
- @the.peaceful.sleeper
453K followers, Instagram
“If I put on my therapist hat, I think the most destructive advice that was ever given is, "Don't go to bed angry.”
18x their usual likes, slideshow, babies and pregnancy
- @tiredbabysleep
178K followers, TikTok
“The real reason your 12 month old has started waking more at night”
12x their usual views, slideshow, babies and pregnancy
- @alittlestoryphotography
23K followers, Instagram
“GETTING THE KIDS TO SAY CHEESE / GIVING THEM A REASON TO LAUGH”
3.3x their usual likes, slideshow, babies and pregnancy
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Get the MCPMore family and pets formats
- Finished result flashed in second one
18 accounts, median 20x their usual
- Too much text on a 7-second loop
17 accounts, median 23x their usual
- Cold-open the funniest beat first
16 accounts, median 14x their usual
- List pinned to one exact age or stage
12 accounts, median 7x their usual
- Pet gestures become the punchline of dialogue audio
8 accounts, median 19x their usual
- Call out a well-meant habit, give replacement words
10 accounts, median 8x their usual
- Then-and-now photo reveal builds the payoff
8 accounts, median 14x their usual
- Short looping clip, real content in caption
9 accounts, median 9x their usual
- Open on the problem, then fix it uncut
7 accounts, median 18x their usual
- Made for wives to tag their husbands
7 accounts, median 17x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.