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Measured Updated dailyMarkdown copy

One photo reused across every slide

A viral family and pets format on TikTok and Instagram

Use a single background image on all slides and pace the text one sentence or tip per slide.

7

accounts it worked for

12x

median, times their usual

#14

of 71 in family and pets

Editing trick

Slideshow

Why it works

The fixed image keeps the design clean, and the text carries the pacing so people keep swiping.

Hook formula[Number] [tips] I think every parent should know (#[last] is underrated)

How to make it

  1. 1Pick one strong candid photo or background
  2. 2Put one sentence or tip on each slide
  3. 3End with a kicker or a plug on the last slide

Examples

Best first, one per account. Each links to the original post.

  • @dad.so.tired

    26K followers, TikTok

    “6 Simple family traditions that’ll give your kids a childhood they’ll never forget…”

    43x their usual views, slideshow, parenting

  • @katy_g_blog

    367K followers, Instagram

    “One of your daughter's friends is going to start doing things with boys early. And she's going to want your daughter to do it as well.”

    18x their usual likes, slideshow, parenting

  • @the.peaceful.sleeper

    453K followers, Instagram

    “If I put on my therapist hat, I think the most destructive advice that was ever given is, "Don't go to bed angry.”

    18x their usual likes, slideshow, babies and pregnancy

  • @tiredbabysleep

    178K followers, TikTok

    “The real reason your 12 month old has started waking more at night”

    12x their usual views, slideshow, babies and pregnancy

  • @nannylouenna

    83K followers, Instagram

    “A little Alice update 💛 We went to look around a potential primary school for her today ...”

    8.7x their usual likes, slideshow, parenting

  • @happybabbler

    70K followers, Instagram

    “10 Toddler Screen Time Tips I think every parent should know, as a pediatric speech therapist is so underrated!”

    5.2x their usual likes, slideshow, parenting

  • @alittlestoryphotography

    23K followers, Instagram

    “GETTING THE KIDS TO SAY CHEESE / GIVING THEM A REASON TO LAUGH”

    3.3x their usual likes, slideshow, babies and pregnancy

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More family and pets formats

What’s working in family and pets this week

How this is measured

  • Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
  • TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
  • A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
  • Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.