Measured Updated dailyMarkdown copy
Demonstrate the baby technique on a doll
A viral family and pets format on TikTok and Instagram
Use a doll to show the hand movements and mistakes before or instead of a real baby.
4
accounts it worked for
25x
median, times their usual
#26
of 71 in family and pets
Editing trick
Talking head
Why it works
The creator can slow down and exaggerate the wrong and right way. The viewer sees the exact handling.
Hook formulaOne mistake I see new parents make when [task]
How to make it
- 1State the mistake or habit
- 2Show the wrong way on the doll, then the right way
- 3Cut to real baby footage if available
Examples
Best first, one per account. Each links to the original post.
- @the.motherhood.midwife
13K followers, TikTok
“One mistake I see new parents make when they”
134x their usual views, talking head, babies and pregnancy
- @in.good.hands.collective
149K followers, TikTok
“Are you doing these with your 2 month old?”
44x their usual views, talking head, babies and pregnancy
- @tiredbabysleep
178K followers, TikTok
“Steps to stop rocking your baby to sleep”
5.4x their usual views, talking head, babies and pregnancy
- @jimmyeverydayy
393K followers, Instagram
“5 things I wish I knew BEFORE having a baby 😭”
3.2x their usual views, talking head, babies and pregnancy
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Get the MCPMore family and pets formats
- Finished result flashed in second one
18 accounts, median 20x their usual
- Too much text on a 7-second loop
17 accounts, median 23x their usual
- Cold-open the funniest beat first
16 accounts, median 14x their usual
- List pinned to one exact age or stage
12 accounts, median 7x their usual
- Pet gestures become the punchline of dialogue audio
8 accounts, median 19x their usual
- Call out a well-meant habit, give replacement words
10 accounts, median 8x their usual
- Then-and-now photo reveal builds the payoff
8 accounts, median 14x their usual
- Short looping clip, real content in caption
9 accounts, median 9x their usual
- Open on the problem, then fix it uncut
7 accounts, median 18x their usual
- Made for wives to tag their husbands
7 accounts, median 17x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.