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Measured Updated dailyMarkdown copy

Credential stated in the hook line

A viral family and pets format on TikTok and Instagram

Add 'as a [pediatric OT / former teacher / early years expert]' to a numbered or advice hook.

10

accounts it worked for

5x

median, times their usual

#15

of 71 in family and pets

Angle

Talking head, Slideshow, Video

Why it works

The credential gives cold viewers a reason to trust the list and to save it.

Hook formula[Number] things I do with my [kid] as a [credential]

How to make it

  1. 1Put the credential in the hook or on slide one
  2. 2Keep the list numbered and concrete
  3. 3Show your own use of each tip

Examples

Best first, one per account. Each links to the original post.

  • @slow.blinks.by.khris

    125K followers, Instagram

    “Why one cat is Biting the Other on the Neck”

    22x their usual views, talking head, cats

  • @jessicacheddar

    4K followers, TikTok

    “3 THINGS I DON'T DO IN OUR PLAYROOM AS A FORMER TEACHER”

    28x their usual views, video, parenting

  • @otmarissa

    237K followers, Instagram

    “5 things I do with my toddler to navigate typical 2-year-old behaviors as a pediatric OT”

    7.3x their usual likes, slideshow, parenting

  • @mamaot_shannon

    152K followers, TikTok

    “HALLOWEEN CANDY GUIDE for 0-3 year old's FROM A PEDIATRIC OT, FEEDING THERAPIST, AND MOM OF 2”

    9.1x their usual views, slideshow, parenting

  • @mikel.delgado

    19K followers, Instagram

    “Cat Bites Can be Dangerous, But They're Doing Something Normal”

    6.7x their usual views, talking head, cats

  • @crazy_cat_vet

    33K followers, Instagram

    “7 cat myths I'm tired of hearing (from a feline medicine specialist)”

    5.0x their usual likes, slideshow, cats

  • @happybabbler

    70K followers, Instagram

    “10 Toddler Screen Time Tips I think every parent should know, as a pediatric speech therapist is so underrated!”

    5.2x their usual likes, slideshow, parenting

  • @nannylouenna

    83K followers, Instagram

    “6 things to have at home for cold season (from an early years expert)”

    3.1x their usual views, video, parenting

  • @brenden_cook

    119K followers, TikTok

    “FAMILY RULES as an effective parenting strategy”

    3.6x their usual views, talking head, parenting

  • @wildatheartcats

    72K followers, TikTok

    “*cat behaviorist stitch”

    3.5x their usual views, green screen, cats

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More family and pets formats

What’s working in family and pets this week

How this is measured

  • Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
  • TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
  • A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
  • Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.