Measured Updated dailyMarkdown copy
Calling out a popular beginner buy
A viral family and pets format on TikTok and Instagram
Take the most popular beginner product or choice in your hobby and say experts avoid it, with a specific harm or fact for each.
4
accounts it worked for
11x
median, times their usual
#41
of 71 in family and pets
Angle
Talking head, Voiceover, Slideshow
Why it works
Beginners recognize the product they own or are about to buy, so they save or share the warning. The contrarian stance also starts debate.
Hook formulaWhy do we hate [popular product] so much? / [Number] products I would NEVER buy for my [pet]
How to make it
- 1Pick a mainstream pet-store product or popular choice experts dislike.
- 2State the stance in the hook.
- 3Back it with a surprising fact for each item, one slide or beat per item.
- 4Show the product or tank footage as you explain.
Examples
Best first, one per account. Each links to the original post.
- @twocrazycatladies
782K followers, TikTok
“KIBBLE GOES RANCID”
66x their usual views, talking head, cats
- @shrimplythebest56
36K followers, Instagram
“Why do we hate glofish so much? Here's why”
16x their usual views, talking head, other pets
- @violasfish
5K followers, Instagram
“Lets talk about why I wont be keeping many long fin betta fish anymore.”
6.0x their usual views, voiceover, other pets
- @mikel.delgado
19K followers, Instagram
“What’s wrong with top-loading litter boxes?”
4.0x their usual likes, slideshow, cats
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Get the MCPMore family and pets formats
- Finished result flashed in second one
18 accounts, median 20x their usual
- Too much text on a 7-second loop
17 accounts, median 23x their usual
- Cold-open the funniest beat first
16 accounts, median 14x their usual
- List pinned to one exact age or stage
12 accounts, median 7x their usual
- Pet gestures become the punchline of dialogue audio
8 accounts, median 19x their usual
- Call out a well-meant habit, give replacement words
10 accounts, median 8x their usual
- Then-and-now photo reveal builds the payoff
8 accounts, median 14x their usual
- Short looping clip, real content in caption
9 accounts, median 9x their usual
- Open on the problem, then fix it uncut
7 accounts, median 18x their usual
- Made for wives to tag their husbands
7 accounts, median 17x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.